Which of the following "building block levels" corresponds to the branding objectives of points-of-parity and difference?
A) performance and imagery
B) judgment and feelings
C) resonance and salience
D) imagery and judgment
E) salience and feelings

Question

Quizplus · Accepted Answer

Points-of-parity and points-of-difference are branding objectives that fall under the performance and imagery building block levels. Points-of-parity refer to the important aspects or characteristics of a brand that are considered necessary to be considered in the same category as its competitors. Points-of-difference, on the other hand, are unique and distinctive aspects of the brand that set it apart from its competitors. Both of these objectives relate to the performance and imagery of the brand.

Which of the Following "Building Block Levels" Corresponds to the Branding