When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.
A)delayed reaction
B)short-term memory
C)sleeper
D)longevity

Question

Quizplus · Accepted Answer

The sleeper effect refers to the delayed impact of a message that was initially discounted due to a low credibility source. Over time, the message becomes more effective as the source of the message is forgotten or separated from the message itself. This effect is known as the sleeper effect because the effectiveness of the message "sleeps" for a while before becoming apparent. The other choices, such as delayed reaction, short-term memory, and longevity, do not accurately capture this phenomenon.

When an Initially Discounted Message Becomes Effective,a Delayed Impact of the Message