Framework for Marketing Management
Quiz 4: Creating Long-term Loyalty Relationships
Customer Satisfaction Is the Only Way by Which a Firm
Customer satisfaction is the only way by which a firm can increase its profitability.
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Consumers' expectations result exclusively from past buying experiences.
Conformance quality and performance quality are identical in the marketing sense.
Two products with very different performance qualities can have the same conformance quality if both products deliver their respective promised quality.
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