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Business
Framework for Marketing Management
Quiz 4: Creating Long-term Loyalty Relationships
Customer Satisfaction Is the Only Way by Which a Firm
Question 62
True False
Customer satisfaction is the only way by which a firm can increase its profitability.
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Related questions
Q 63
Consumers' expectations result exclusively from past buying experiences.
Q 64
Conformance quality and performance quality are identical in the marketing sense.
Q 65
Two products with very different performance qualities can have the same conformance quality if both products deliver their respective promised quality.
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