Framework for Marketing Management
Quiz 3: Collecting Information and Forecasting Demand
Forecasting Is the Art of Anticipating What Buyers Are Likely
Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.
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Sales reps might have better insight into developing trends than any other group,and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.
What are the various steps a company can take to improve the quality of its marketing intelligence function?
What are the different income-distribution patterns? How does income distribution in the economies affect the marketing decision of the firms?
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