Framework for Marketing Management
Quiz 3: Collecting Information and Forecasting Demand
Marketing Strategies of Firms Should Not Consider the Ethnic and Racial
Marketing strategies of firms should not consider the ethnic and racial diversity existing in their markets.
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Consumers belonging to the same ethnic group have identical tastes and preferences.
The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.
Industrial economies provide limited marketing opportunities for luxurious goods.
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