Firms find "reverse innovation" advantage by ________.
A) introducing a commodity in a developed country and then distributing it globally
B) introducing a commodity in a developing country and then distributing it in other developing countries
C) introducing a commodity in a developing country and then distributing it globally
D) introducing a commodity in a developed country and then distributing it in developing countries
E) introducing a commodity in a developed country and then distributing it in other developed countries

Question

Quizplus · Accepted Answer

Reverse innovation refers to the process of creating innovative products or services in developing countries and then distributing them globally. Choice C is the only option that aligns with the definition of reverse innovation. Introducing a commodity in a developing country and then distributing it globally allows firms to tap into new markets, reach a new audience and often at a lower cost due to the lower cost structure of the developing country.

Firms Find "Reverse Innovation" Advantage by ________