Framework for Marketing Management
Quiz 2: Developing Marketing Strategies and Plans
Firms Directing the Same Strategy to the Same Target Market
Firms directing the same strategy to the same target market constitute a strategic group.
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A marketing plan should open with a situation analysis.
Sales forecasts,expense forecasts,and break-even analysis are usually found in the section on financial projections in the marketing plan.
The marketing strategy section of the marketing plan spells out goals and budgets for each month or quarter so the management can review each period's results and take corrective action as needed.
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