A brand's is a statement of the functional,emotional,and/or self-expressive benefits delivered by the brand.
A) universal product code
B) memorandum of understanding
C) value proposition
D) warranty

Question

A brand's        is a statement of the functional,emotional,and/or self-expressive benefits delivered by the brand.
A) universal product code 
B) memorandum of understanding 
C) value proposition 
D) warranty

Quizplus · Accepted Answer

A value proposition is a statement that explains the unique benefits and value that a brand provides to its customers. It encompasses both functional benefits (such as quality, performance, and features) and emotional/self-expressive benefits (such as the feelings or image that the brand evokes). A universal product code is a barcode used for scanning products, a memorandum of understanding is a formal agreement between parties, and a warranty is a promise of quality and repair/replacement in the event of a defect or failure. None of these are directly related to a brand's value proposition.

A Brand's Is a Statement of the Functional,emotional,and/or Self-Expressive