Which of the following is true of segment selection?
A) The number of heavy users in a segment is usually very large.
B) It is enough to assess the size of a segment to select it as a company's target segment.
C) Growth potentials for all segments are generally very low.
D) Marketers are inclined to devote resources to segments projected for dramatic growth.

Question

Which of the following is true of segment selection? 
A) The number of heavy users in a segment is usually very large. 
B) It is enough to assess the size of a segment to select it as a company's target segment. 
C) Growth potentials for all segments are generally very low. 
D) Marketers are inclined to devote resources to segments projected for dramatic growth.

Quizplus · Accepted Answer

Marketers are inclined to focus on segments with high growth potential in order to maximize their return on investment and ensure long-term success. The size of a segment is only one factor to consider in segment selection, and heavy users may not always represent the most profitable segment.

Which of the Following Is True of Segment Selection