Repetition is a tried-and-true way of:
A) posing one or more logical arguments to an engaged consumer.
B) gaining easier retrieval of brand names from consumer's memory.
C) demonstrating a brand's ability to satisfy consumers by comparing its features to those of competitive brands.
D) leveraging the propensity for humans to distort information in the favor of liked brands without knowing they are doing so.

Question

Repetition is a tried-and-true way of: 
A) posing one or more logical arguments to an engaged consumer. 
B) gaining easier retrieval of brand names from consumer's memory. 
C) demonstrating a brand's ability to satisfy consumers by comparing its features to those of competitive brands. 
D) leveraging the propensity for humans to distort information in the favor of liked brands without knowing they are doing so.

Quizplus · Accepted Answer

Repetition helps in gaining easier retrieval of brand names from the consumer's memory. When the consumer is exposed to a stimulus repeatedly, it creates a stronger memory trace, making it easier to recall the brand when needed. This is why many advertising campaigns use repetition as a strategy to increase brand awareness and recall.

Repetition Is a Tried-And-True Way Of