The small list of brand names,typically five or fewer names,that comes to mind when a product or service category is mentioned is known as the .
A) intersection set
B) product line extension
C) evoked set
D) brand extension

Question

The small list of brand names,typically five or fewer names,that comes to mind when a product or service category is mentioned is known as the       .
A) intersection set 
B) product line extension 
C) evoked set 
D) brand extension

Quizplus · Accepted Answer

The small list of brand names that comes to mind when a product or service category is mentioned is known as the evoked set. It refers to the brands that a consumer usually considers while making a purchase decision. It is the subset of a consumer's total awareness set of brands, which is the complete set of brands that the consumer knows exist in a particular product or service category.

The Small List of Brand Names,typically Five or Fewer Names,that