The first brand name that consumers remember when a particular category of products is mentioned is said to have _____ awareness.
A) evoked set
B) point-of-purchase
C) top of mind
D) direct response

Question

The first brand name that consumers remember when a particular category of products is mentioned is said to have _____ awareness.
A) evoked set 
B) point-of-purchase 
C) top of mind 
D) direct response

Quizplus · Accepted Answer

Top of mind awareness refers to the brand that comes to a consumer's mind first when they think of a particular product category.

The First Brand Name That Consumers Remember When a Particular