The component of advertising that defines the goals of an advertiser and how those goals will be achieved is known as:
A)unique selling proposition.
B)transformational advertising.
C)social branding.
D)message strategy.

Question

Quizplus · Accepted Answer

The component of advertising that defines the goals of an advertiser and how those goals will be achieved is known as the message strategy. The message strategy outlines the key message that the advertising campaign will convey and how it will be conveyed to the target audience. It includes the objectives, target audience, message content, tone, and creative approach. Unique selling proposition, transformational advertising, and social branding are all different advertising approaches or techniques, but they do not specifically refer to the component that defines the advertiser's goals and how they will be achieved.

The Component of Advertising That Defines the Goals of an Advertiser