A radio spot for a local shoe chain begins with the lines, "You walk the dog.You jog the trail.You chase the bus. You go, go, go.You need new shoes." Which of the following guidelines for successful radio copywriting is used in
This ad?
A)Keep sentences short.Use common language.
B)Use attention-getting sounds.Stimulate the imagination.
C)Stimulate the imagination.Repeat the brand name.
D)Select the audience.Give news about the brand.

Question

Quizplus · Accepted Answer

The radio spot follows the guideline of keeping sentences short and using common language to convey the message effectively to the listener.

A Radio Spot for a Local Shoe Chain Begins with the Lines