Which of the following are the five standard techniques used in preparing body copy?
A)Celebrity, narrative, slogan, straight-line, and teaser
B)Social, multicultural, response, evaluative, and dialogue
C)Straight-line, dialogue, testimonial, narrative, and direct response
D)Testimonial, narrative, evaluative, developmental, and thumbnail

Question

Quizplus · Accepted Answer

The five standard techniques used in preparing body copy are straight-line, dialogue, testimonial, narrative, and direct response. Option A includes some copywriting elements such as celebrity and slogan, but they are not techniques for preparing body copy. Option B includes terms that are not related to copywriting. Option D includes some relevant terms, but "thumbnail" is not a common copywriting technique. Therefore, option C is the correct choice.

Which of the Following Are the Five Standard Techniques Used