If an advertisement placed on the hit network television program American Idol is watched at least once by 10 percent of the advertiser's target audience, then the is said to be 10 percent.
A)reach
B)frequency
C)scope
D)class

Question

Quizplus · Accepted Answer

Reach refers to the percentage of the target audience that is exposed to the advertisement at least once. In this scenario, if the advertisement placed on American Idol is watched at least once by 10 percent of the advertiser's target audience, then the reach is 10 percent. Frequency, on the other hand, refers to the number of times the target audience is exposed to the advertisement. Scope and class are not relevant terms in this context.

If an Advertisement Placed on the Hit Network Television Program