Which of the following is true of single-source tracking services?
A)They offer information solely on demographics.
B)They refer to collecting information primarily from social networking sites and search engines.
C)One of its drawbacks is that they ignore data related to purchase size and purchase frequency.
D)They offer information on brands, purchase size, prices paid, and media exposure.

Question

Quizplus · Accepted Answer

Single-source tracking services offer information on various aspects such as brands, purchase size, prices paid, and media exposure. They collect data from a single source, such as a panel of consumers, and track their behavior and preferences over a period of time. They are known to provide detailed insights into consumer behavior and are useful for brands in understanding their target audience.

Which of the Following Is True of Single-Source Tracking Services