A shoe retailer uses its marketing database to run a recency, frequency, monetary analysis on its customers.In this context, frequency refers to the number of times a customer:
A)was reached with any kind of advertising message.
B)was reached through a direct marketing medium.
C)bought a product from the company.
D)bought a product from a certain product category.

Question

Quizplus · Accepted Answer

In this context, frequency refers to the number of times a customer bought a product from the company.

A Shoe Retailer Uses Its Marketing Database to Run a Recency