Juan is in the market for a new toaster.Which of the following is an example of confirmation bias?
A)Juan reads reviews of his favorite brand of toaster on the company's Web site.
B)Juan reads reviews of all the toasters available on Amazon.com within his price range.
C)Juan buys a toaster based on its color, rather than functionality.
D)Juan buys a toaster, and then writes a positive review for it online.

Question

Quizplus · Accepted Answer

Juan is only reading reviews of his favorite brand of toaster, indicating that he may be biased towards that brand and not considering other options. This is an example of confirmation bias.

Juan Is in the Market for a New Toaster