Sharon had a major argument with Terence,her fifty-year-old general manager in her previous company,whom she perceives as being arrogant and snobbish.Following the argument,she quit her job and found a job in another company and is currently working under Ian who is about the same age as Terence.She now feels that Ian is also arrogant and snobbish.According to the biases and heuristics in decision making,it can be concluded that Sharon is likely to employ _____ in this scenario.
A)availability heuristic
B)representativeness heuristic
C)base rate neglect
D)hindsight bias

Question

Quizplus · Accepted Answer

The representativeness heuristic refers to the tendency to base decisions on how well an individual or situation fits with a stereotype or preconceived notion. In this scenario, Sharon had a negative experience with Terence, whom she sees as arrogant and snobbish. When she encounters Ian, who is about the same age as Terence, she may perceive him in the same way because he fits her stereotype or preconceived notion of what someone in that age group and position should be like. This is an example of the representativeness heuristic.

Sharon Had a Major Argument with Terence,her Fifty-Year-Old General Manager