The sale of a new brand of flavored water,Taste Fun,soared after it was used in many scenes in the latest blockbuster action movie.In the context of classical conditioning,it is likely that the sudden increase in sales is due to:
A)embedded marketing.
B)avoidance learning.
C)negative reinforcement.
D)brand equity.

Question

Quizplus · Accepted Answer

The sudden increase in sales of Taste Fun flavored water after it was shown in many scenes in the latest blockbuster action movie can be attributed to embedded marketing, which involves the subtle inclusion of a brand or product in a media or entertainment context to generate brand awareness and increase sales. This is an example of classical conditioning, where the repeated association of a stimulus (in this case, Taste Fun water) with a certain context or event (in this case, the action movie) creates a conditioned response (increased sales). Avoidance learning, negative reinforcement, and brand equity are not relevant in this scenario.

The Sale of a New Brand of Flavored Water,Taste Fun,soared