Which of the following should one do when reader benefits are hard to identify?
A)Identify the obvious features of your product or policy that may not benefit the reader.
B)Think of the needs,fears,feelings,and values that may motivate one's reader.
C)Think how the values or needs of readers might benefit the product or service.
D)Identify features of the service,product,or policy that meet the firm's values or needs.

Question

Quizplus · Accepted Answer

When reader benefits are hard to identify, one should try to think of the needs, fears, feelings, and values that may motivate the reader. By identifying these factors, it may become easier to identify potential reader benefits or ways to position the product or service in a way that appeals to the reader's motivations. Option A, C, and D may not necessarily address the issue of identifying reader benefits.

Which of the Following Should One Do When Reader Benefits