You have been asked to explore the possibility of blogging to increase communication with stakeholders.You are aware that some companies,including Google and General Motors,have had both positive and negative experiences with employees' blogs.What will be your FIRST step in planning your professional blog?
A)Watch your traffic closely
B)Link to other websites
C)Identify your audience
D)Create false names for your colleagues

Question

Quizplus · Accepted Answer

The first step in planning a professional blog should be identifying your audience. This will help in planning the content and tone of your blog to effectively communicate with your stakeholders. Creating false names for colleagues is unethical and can lead to negative consequences. Linking to other websites and watching traffic closely are important steps, but they come after identifying your audience.

You Have Been Asked to Explore the Possibility of Blogging