Michael Porter and Mark Kramer's notion of "shared value" reconceptualises CSR (corporate social responsibility)by emphasizing:
A)CSR as a value creating activity.
B)CSR as a source of legitimacy for a company.
C)CSR a means of transferring value from shareholders to less fortunate members of society.
D)CSR as a counterweight to greed and amorality among managers and investors.

Question

Quizplus · Accepted Answer

Michael Porter and Mark Kramer's notion of "shared value" reconceptualizes CSR by emphasizing that it should be seen as a value-creating activity, rather than a purely philanthropic one. They argue that companies can create economic value in ways that also create value for society by addressing societal challenges through their core business activities. This approach creates a "virtuous cycle" in which business success and social progress reinforce each other.

Michael Porter and Mark Kramer's Notion of "Shared Value" Reconceptualises