Cooperation with lead users is a useful tool of innovation management because:
A)Lead users set the trend for the mass market
B)Due to their price insensitivity,lead users tend to be the most profitable customers
C)Lead users provide both information feedback and revenues that can assist ongoing product development
D)Because lead users are so discerning,they have a key role in providing both discipline and incentives

Question

Quizplus · Accepted Answer

Lead users provide valuable insights on product needs and preferences, as they are typically early adopters who have already developed innovative solutions to their specific needs. By cooperating with lead users, companies can not only access this valuable information but also generate revenue from these users who are willing to pay a premium for products that meet their needs. This revenue can then be reinvested in ongoing product development, creating a virtuous cycle of innovation.

Cooperation with Lead Users Is a Useful Tool of Innovation