When a winery opens a tasting room through which it sells its wine to visitors,this represents:
A)Backward integration
B)Forward integration
C)Partial integration
D)Diversification

Question

Quizplus · Accepted Answer

Forward integration occurs when a company expands its operations by moving closer to the end consumer. In this case, the winery is opening a tasting room to sell its wine directly to visitors, which is a form of forward integration.

When a Winery Opens a Tasting Room Through Which It