Despite the heterogeneity of the goods and services supplied by General Electric (e.g.locomotives and consumer credit),we can consider GE's diversification to be into strategically related industries because:
A)Most products are supplied under the GE brand.
B)It applies similar general management capabilities across all its businesses.
C)It operates a balanced portfolio of cash generating and cash using businesses.
D)It is continually looking for opportunities to generate additional revenues from cross-selling and product bundling.

Question

Quizplus · Accepted Answer

GE's diversification is considered strategically related because it leverages similar general management capabilities across its various businesses, allowing it to create synergies and efficiencies.

Despite the Heterogeneity of the Goods and Services Supplied by General