The main purpose of a portfolio planning matrix is to:
A)Locate potential synergies between businesses
B)Forecast the future performance of the different businesses
C)Evaluate the group's marketing position relative to its rivals
D)Represent graphically the different businesses in terms of key strategic variables that determine their potential for profit

Question

Quizplus · Accepted Answer

A portfolio planning matrix is used to visually represent different businesses or products in terms of strategic variables like market growth and market share, helping to assess their potential for profit and strategic positioning.

The Main Purpose of a Portfolio Planning Matrix Is To