Wal-Mart's market strategy in Mexico has been to segment the market by:
A) proximity to the U.S.
B) ethnic group.
C) income.
D) none of the above.

Name: Wal-Mart's market strategy in Mexico has been to segment the market by: A) proximity to the U.S. B) ethnic group. C) income. D) none of the above.
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Question

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Wal-Mart's market strategy in Mexico has focused on segmenting the market by income, targeting different income groups with various store formats to cater to their specific needs and purchasing power.

Wal-Mart's Market Strategy in Mexico Has Been to Segment the Market