The three segmentation variables discussed in the chapter that are more commonly used are:

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Geographic, demographic, and psychographic segmentation are commonly used methods in marketing to divide a market into smaller groups with similar needs or characteristics. Geographic segmentation involves dividing the market based on location, demographic segmentation is based on observable personal characteristics such as age, gender, or income, and psychographic segmentation considers the lifestyle, values, and personality of consumers.

The Three Segmentation Variables Discussed in the Chapter That Are