To formulate a marketing research problem of appropriate scope, it is necessary to take into account both the resources available, such as money and research skills, and the constraints on the organization, such as cost and time. These considerations refer to which of the factors related to the environmental context of the problem?
A) buyer behavior
B) legal environment
C) economic environment
D) resources and constraints

Question

Quizplus · Accepted Answer

The resources available and constraints on the organization directly relate to the "resources and constraints" factor in the environmental context of the problem.

To Formulate a Marketing Research Problem of Appropriate Scope, It