According to Figure 2.1 in the text, the components of the consist of: objective/theoretical foundations, analytical models, research questions, hypotheses, and specification of the information needed.
A) management decision problem
B) marketing research problem
C) environmental context of the problem
D) approach to the problem

Question

Quizplus · Accepted Answer

The components listed are part of the "approach to the problem," which involves defining the theoretical foundations, models, questions, hypotheses, and information needed for research.