consists of the factors that have an impact on the definition of the marketing research problem, including past information and forecasts, resources and constraints of the firm, objectives of the decision maker, buyer behavior, legal environment, economic environment, and marketing and technological skills of the firm.
A) Problem definition
B) The environmental context of the problem
C) Research design
D) The approach to the problem

Question

Quizplus · Accepted Answer

The environmental context of the problem includes factors like past information, forecasts, resources, constraints, objectives, buyer behavior, legal and economic environments, and the firm's marketing and technological skills, all of which impact the definition of the marketing research problem.

Consists of the Factors That Have an Impact on the Definition