Conjoint analysis could be used for all of the marketing applications below except .
A) estimating market share of brands that differ in attribute levels
B) determining the relative importance of attributes in the consumer choice process
C) determining the composition of the most preferred brand
D) used as a general data reduction tool

Question

Quizplus · Accepted Answer

Conjoint analysis is specifically designed for understanding consumer preferences and the trade-offs they make between different attributes, not for general data reduction.

Conjoint Analysis Could Be Used for All of the Marketing