You work for Innovative Focus, an internationally recognized consulting firm. You are working on the Waterpik account to help them with finding their next successful product. You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs. You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies. What type of research are you conducting in your meetings with Waterpik?
A) causal research
B) exploratory research
C) simple research
D) descriptive research

Question

Quizplus · Accepted Answer

Exploratory research is conducted to gather more information about a problem or to make a hypothesis more specific. In this case, the meetings aim to identify consumer trends and internal capabilities, which aligns with exploratory research.

You Work for Innovative Focus, an Internationally Recognized Consulting Firm