Which of the following advantages is the greatest advantage of observation methods?
A) Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
B) Coding, analysis, and interpretation of data are relatively simple.
C) If the observed phenomenon occurs frequently or is of short duration, observational methods may be cheaper and faster than survey methods.
D) The data obtained are reliable because the responses are limited to the alternatives stated.

Question

Quizplus · Accepted Answer

Observational methods allow researchers to measure actual behavior, providing more accurate and reliable data compared to self-reported intentions or preferences, which can be biased or inaccurate.

Which of the Following Advantages Is the Greatest Advantage of Observation