Which statement is not correct concerning international marketing and the use of comparative scaling techniques?
A) In some developing countries, preferences can be best measured by using ordinal scales.
B) Respondents in many developed countries, due to higher education and consumer sophistication levels, are quite used to providing responses on interval and ratio scales.
C) Opinion formation may not be well crystallized.
D) None of the above statements is incorrect.

Question

Quizplus · Accepted Answer

All the statements provided are correct concerning international marketing and the use of comparative scaling techniques.

Which Statement Is Not Correct Concerning International Marketing and the Use