Which of the following theories best explains how a person's actions can change his or her attitudes and beliefs?
A) balance theory
B) cognitive dissonance theory
C) elaboration likelihood model
D) counterattitudinal theory

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that when a person's actions are inconsistent with their beliefs or attitudes, they will experience psychological discomfort or "dissonance." To reduce this discomfort, they may change their attitudes and beliefs to align with their actions.

Which of the Following Theories Best Explains How a Person's