Peripheral processing of a persuasive message,as opposed to central processing,is associated with which of the following?
A) higher levels of motivation and the ability to analyze the message
B) more enduring attitude change
C) higher need for cognition
D) lower personal relevance of the topic

Question

Quizplus · Accepted Answer

Peripheral processing of a persuasive message occurs when the audience member lacks the motivation or ability to process the message deeply, and instead relies on superficial cues such as the attractiveness or credibility of the speaker or the emotional appeals in the message. This suggests that the topic may not be personally relevant to the individual, leading to peripheral processing. Option A describes central processing, which involves analytic thinking and is more likely to result in enduring attitude change. Option B is also associated with central processing, as attitude change resulting from central processing tends to be more stable over time. Option C is unrelated to peripheral processing and instead refers to a general preference for thinking deeply and enjoying mental challenges.

Peripheral Processing of a Persuasive Message,as Opposed to Central Processing,is