The element of the marketing mix is used to communicate the value proposition using forms such as personal selling,advertising,coupons,and publicity.
A)production
B)place
C)promotion
D)price
E)distribution

Question

Quizplus · Accepted Answer

Promotion is the element of the marketing mix that involves communicating the value proposition to the target audience through various methods such as personal selling, advertising, coupons, and publicity.

The Element of the Marketing Mix Is Used to Communicate