Which of the following is a set price or price range in consumers' minds that they refer to in evaluating a product's price?
A)captive price
B)value price
C)internal reference price
D)suggested retail price
E)dynamic price

Question

Quizplus · Accepted Answer

An internal reference price is the price or price range that consumers have in their minds when evaluating the price of a product, based on their past experiences and knowledge.

Which of the Following Is a Set Price or Price