A business using price lining is doing which of the following?
A)trying to recoup its research and development costs for a new product
B)using price points to determine its pricing strategy
C)engaging in potentially unethical pricing
D)trying to avoid the use of psychological pricing,which may be negatively received by customers
E)attempting to attain a large market share before any competitors can enter the marketplace

Question

Quizplus · Accepted Answer

Price lining involves setting a limited number of price points for products in a product line, allowing customers to choose based on price levels.

A Business Using Price Lining Is Doing Which of the Following