A company that intends to maintain low- end pricing policies to make the market unattractive for its competitors is using which of the following pricing objectives in its price planning?
A)break- even
B)competitive effect
C)customer satisfaction
D)profit
E)sales share

Question

Quizplus · Accepted Answer

The company is using a competitive effect pricing objective to deter competitors by maintaining low-end pricing, making the market less attractive for them.

A Company That Intends to Maintain Low- End Pricing Policies