Through a process of ,traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.
A)horizontal marketing
B)hybrid marketing
C)disintermediation
D)vertical marketing
E)knowledge management

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries in a supply chain, or "cutting out the middlemen," as companies seek to reduce costs and improve efficiency by dealing directly with customers or suppliers.

Through a Process of ,Traditional Intermediaries Are Being Eliminated as Many