Which of the following statements about online consumer market research is true?
A)The Internet can be used to estimate market response to new products.
B)Online interviewing eliminates interviewer bias and errors in data entry.
C)Online questionnaires are an excellent way to conduct consumer research.
D)Large online research studies can be conducted inexpensively.
E)All of the above are true.

Question

Quizplus · Accepted Answer

All the statements are true as the internet facilitates market response estimation, reduces interviewer bias, allows for efficient online questionnaires, and enables cost-effective large-scale studies.

Which of the Following Statements About Online Consumer Market Research