A bank had been evaluating the financial value of its substantial personal customer base since 1992 to determine which types of customers were the most valuable to the bank.The bank would obtain this information from .
A)descriptive research
B)probability samples
C)primary data
D)experiments
E)sampling

Question

Quizplus · Accepted Answer

The bank would obtain this information from primary data, which involves collecting new data directly from the source, such as customer surveys or transaction records, to evaluate customer value.

A Bank Had Been Evaluating the Financial Value of Its