Prior to setting up its Thanksgiving Turkey Hotline,a company conducted one- on- one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer.In terms of exploratory research,a company conducted .
A)focus groups
B)consumer interviews
C)mail surveys
D)ethnography research
E)observational research

Question

Quizplus · Accepted Answer

The company conducted consumer interviews, which involve one-on-one discussions to gather detailed insights from individuals.

Prior to Setting Up Its Thanksgiving Turkey Hotline,a Company Conducted