For marketers,racial and ethnic subcultures are less important than more easily defined groups such as avid Green Bay Packers fans or devotees of Southern gospel music.

Question

Quizplus · Accepted Answer

Racial and ethnic subcultures are significant for marketers as they often represent large, distinct groups with specific cultural preferences and buying behaviors, which can be crucial for targeted marketing strategies.

For Marketers,racial and Ethnic Subcultures Are Less Important Than More