Evaluative criteria are categorized within the step of the consumer decision- making process.
A)problem recognition
B)product choice
C)evaluation of alternatives
D)information search
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

Evaluative criteria are used during the evaluation of alternatives step, where consumers compare different products or brands based on specific attributes or criteria to make a decision.

Evaluative Criteria Are Categorized Within the Step of the Consumer