If a product is expensive or complex and hard to understand,the consumer may experience .
A)reference groups
B)heuristics
C)lifestyle choice
D)perceived risk
E)social class awareness

Question

Quizplus · Accepted Answer

Perceived risk occurs when a consumer is uncertain about the potential negative consequences of purchasing a product, especially if it is expensive or complex.

If a Product Is Expensive or Complex and Hard to Understand,the